Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account

Summary

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Authors: Paula Pérez-Sobrino

Journal title: Metaphor and Symbol

Journal number: 31/2

Journal publisher: Lawrence Erlbaum Associates Inc.

Published year: 2016

Published pages: 73-90

DOI identifier: 10.1080/10926488.2016.1150759

ISSN: 1092-6488