An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept

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Authors: Markus Heuchert, Benjamin Barann, Ann-Kristin Cordes, Jörg Becker

Journal title: Proceedings of the Multikonferenz Wirtschaftsinformatik 2018

Journal publisher: ResearchGate

Published year: 2018