Brand community coping

Summary

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Authors: Henri Weijo, Jonathan Bean, Jukka Rintamäki

Journal title: Journal of Business Research

Journal number: 94

Journal publisher: Elsevier BV

Published year: 2019

Published pages: 128-136

DOI identifier: 10.1016/j.jbusres.2017.10.054

ISSN: 0148-2963