BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE.

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Authors: Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS

Journal publisher: 2017 Winter AMA Conference

Published year: 2017

DOI identifier: 10.5281/zenodo.823648