Digital tools and smart technologies in marketing: a thematic evolution

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Authors: Estrella Diaz Agueda Esteban Rocio Carranza David Martin-Consuegra

Journal title: International Marketing Review

Journal publisher: Emarald Group Publishing Ltd

Published year: 2022

DOI identifier: 10.1108/imr-12-2020-0307

ISSN: 0265-1335