Agri-food firms’ attitude toward digital data exploitation in the product development.

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Authors: Moreno Frau and Tamara Keszey

Journal title: Marketing & Menedzsment - The Hungarian Journal of Marketing and Management

Journal number: 57

Journal publisher: Pécsi Tudományegyetem

Published year: 2023

Published pages: 33-40

DOI identifier: 10.15170/mm.2023.57.ksz.01.04

ISSN: 1219-0349