“Recommendations to improve communication effectiveness in social marketing campaigns: Boosting behavior change to foster a circular economy”

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Authors: Juan Romero-Luis, Alejandro Carbonell-Alcocer, Manuel Gertrudix, María Del Carmen Gertrudis Casado, Paolo Giardullo & Daniel Wuebben

Journal title: Cogent Social Sciences

Journal number: Volume 8

Journal publisher: Cogent OA

Published year: 2022

DOI identifier: 10.1080/23311886.2022.2147265

ISSN: 2331-1886