How to Measure Customers’ Emotional Experience? A Short Review of Current Methods and a Call for Neurophysiological Approaches

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Authors: Anna Hermes, René Riedl

Journal title: NeuroIS 2020: Information Systems and Neuroscience

Journal publisher: Springer

Published year: 2020

Published pages: 211–219

DOI identifier: 10.1007/978-3-030-60073-0_25

ISBN: 978-3-030-60073-0