Consumers Prefer Abstract Design in Digital Signage: An Application of Fuzzy-Trace Theory in NeuroIS

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Authors: Anika Nissen, Gabriele Obermeier, Nadine R. Gier, Reinhard Schütte, Andreas Auinger

Journal title: Lecture Notes in Information Systems and Organisation

Journal number: 52

Journal publisher: Springer

Published year: 2021

Published pages: 148-161

DOI identifier: 10.1007/978-3-030-88900-5_17

ISBN: 978-3-030-88900-5