Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey – A PracticalApproach

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Authors: Robert Zimmermann, Andreas Auinger

Journal title: Proceedings der Community Tracks zur WI 2020

Journal publisher: GITO

Published year: 2020

DOI identifier: 10.30844/wi_2020_y2-zimmermann

ISBN: 978-3-95545-336-7