Omnichannel retailing: Digital transformation of a medium-sized retailer

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Authors: Gültekin Cakir; Rehan Iftikhar; Artem Bielozorov; Zohreh Pourzolfaghar; Markus Helfert

Journal title: Journal of Information Technology Teaching Cases

Journal number: Volume 11, Issue 2

Journal publisher: Association for Information Technology Trust

Published year: 2021

Published pages: 122-126

DOI identifier: 10.1177/2043886920959803

ISSN: 2043-8869