Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey

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Authors: Zimmermann, Robert; Weitzl, Wolfgang; Auinger, Andreas

Journal title: Procedia Computer Science

Journal number: 196

Journal publisher: Elsevier BV

Published year: 2022

Published pages: 52-60

DOI identifier: 10.1016/j.procs.2021.11.072