Omnichannel Value Chain : Mapping Digital Technologies for Channel Integration Activities

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Authors: Rehan Iftikhar, Zohreh Pourzolfaghar, Markus Helfert

Journal title: ISD 2019: Advances in Information Systems Development

Journal publisher: Springer

Published year: 2020

Published pages: 74-92

DOI identifier: 10.1007/978-3-030-49644-9_5

ISBN: 978-3-030-49644-9