Exploring the Influence of Personality Traits on Affective Customer Experiences in Retailing: Combination of Heart Rate Variability (HRV) and Self-Report Measures

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Authors: Anna Hermes, René Riedl

Journal title: NeuroIS 2021

Journal number: NeuroIS 2021: Information Systems and Neuroscience

Journal publisher: Springer

Published year: 2021

Published pages: 20–29

DOI identifier: 10.1007/978-3-030-88900-5_3

ISBN: 978-3-030-88900-5