Business Model Themes and Product Market Strategies as Value Drivers in Omni-Channel Retail: A Set of Propositions

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Authors: Ricardo Costa Climent, Gültekin Cakir

Journal title: Journal of Business Accounting and Finance Perspectives

Journal number: 2(3)

Journal publisher: Aranzadi

Published year: 2021

DOI identifier: 10.35995/jbafp2030021

ISSN: 2603-7475