Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

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Authors: Robert Zimmermann, Andreas Auinger, René Riedl

Journal title: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I

Journal number: 11588

Journal publisher: Springer International Publishing

Published year: 2019

Published pages: 82-98

DOI identifier: 10.1007/978-3-030-22335-9_6

ISBN: 978-3-030-22334-2