Digital Retail Challenges within the EU - Fulfillment of Holistic Customer Journey Post GDPR

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Authors: Veronica L. Nabbosa, Rehan Iftikhar

Journal title: Proceedings of the 2019 3rd International Conference on E-Education, E-Business and E-Technology - ICEBT 2019

Journal publisher: ACM Press

Published year: 2019

Published pages: 51-58

DOI identifier: 10.1145/3355166.3355170

ISBN: 9781450372565