Retail Customer Experience: A comparative study between Physical, Online and Omnichannel Retail.

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Authors: Jain, Shubham; Mora, Daniel; Werth, Dirk

Journal title: Proceedings of the 2019 (9th) International Conference of the Association Global Management Studies

Journal number: 9

Journal publisher: Association of Global Management Studies

Published year: 2019

Published pages: 288-316

DOI identifier: 10.5281/zenodo.3573332

ISSN: 2150-8488