Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda

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Authors: Douglas Cirqueira, Markus Hofer, Dietmar Nedbal, Markus Helfert, Marija Bezbradica

Journal title: NFMCP 2019: New Frontiers in Mining Complex Patterns

Journal publisher: Springer

Published year: 2019

DOI identifier: 10.1007/978-3-030-48861-1_8

ISBN: 978-3-030-48861-1