Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence

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Authors: Robert Zimmermann, Daniel Mora, Douglas Cirqueira, Markus Helfert, Marija Bezbradica, Dirk Werth, Wolfgang Jonas Weitzl, René Riedl, Andreas Auinger

Journal title: Journal of Research in Interactive Marketing

Journal publisher: Emerald Group Publishing Ltd.

Published year: 2022

DOI identifier: 10.1108/jrim-09-2021-0237

ISSN: 2040-7122