Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study

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Authors: Robert Zimmermann, Andreas Auinger

Journal title: Procedia Computer Science

Journal number: 181

Journal publisher: Elsevier

Published year: 2021

Published pages: 157-165

DOI identifier: 10.1016/j.procs.2021.01.116