Personalization framework

Persuasive technology is an interdisciplinary research field focusing on how interactive technologies can stimulate a positive change in behaviour or reinforce a healthy lifestyle However intervention technologies are typically static and designed in a generic way with little regard for individual personal traits gender habits and interests which may be one of the key reasons why such technologies tend to fail to sustain user engagement longterm53 We will go beyond generic intervention designs by combining user modelling with personalization techniques to enable automatic adaptation of interfaces in a mobile persuasive system We will deliver a framework and report on two pilot evaluations of the framework and associated software