Learning, signaling, and convincing: The role of experimentation in the business modeling process

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Authors: Neva Bojovic, Corine Genet, Valerie Sabatier

Journal title: Long Range Planning

Journal number: 51/1

Journal publisher: Pergamon Press Ltd.

Published year: 2018

Published pages: 141-157

DOI identifier: 10.1016/j.lrp.2017.09.001

ISSN: 0024-6301