Semantically-Enabled Optimization of Digital Marketing Campaigns

Summary

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Authors: Vincenzo Cutrona, Flavio De Paoli, Aljaž Košmerlj, Nikolay Nikolov, Matteo Palmonari, Fernando Perales, Dumitru Roman

Journal title: The Semantic Web – ISWC 2019 - 18th International Semantic Web Conference, Auckland, New Zealand, October 26–30, 2019, Proceedings, Part II

Journal number: 11779

Journal publisher: Springer International Publishing

Published year: 2019

Published pages: 345-362

DOI identifier: 10.1007/978-3-030-30796-7_22

ISBN: 978-3-030-30795-0