Guideline for harmonisation of measures and protocols consumer-related measures in surveys

Task 42 MS13 aims to select the most relevant psychosocial consumer constructs for harmonisation and develop guidelines at least for 20 most used psychosocial constructs and their measurement that are typically used in segmenting consumers The main challenge is defined as psychosocial variables that are typically measured with different multiitem scales and for most measures there are several options to choose from with different pros and cons to consider in their use However these constructs eg attitudes norms and tendencies are often those that have strongest link to outcome measures see Task 43 below We will map the most used and relevant concepts utilising the work DONEnetwork has done and select measures for those concepts that will be included in the harmonised measures Some of most used concepts already have validated methods that can be directly included in the list of recommended standardised methods psychological eating attitudes but others need protocols to explain the appropriate use of the methods eg health interest identity measures etc The number of constructs should be open so that the community can later complement this list as new measures may emerge from ongoing studies