Communicating Complex Services Using Electronic Word-of-Mouth on Twitter: An Exploratory Study

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Authors: Anna Gourinovitch, Xiaoning Liang, Pierangelo Rosati, Theo Lynn

Journal title: 2017 Summer AMA Proceedings

Journal publisher: American Marketing Association

Published year: 2017

Published pages: F14 - F15

ISBN: 0-87757-366-2