Effect of Normative and Affective Aspects on Willingness to Pay for Domestic Food Products—A Multiple Price List Experiment

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Authors: Marina Tomić, Frode Alfnes

Journal title: Journal of Food Products Marketing

Journal number: 24/6

Journal publisher: Haworth Press Inc.

Published year: 2017

Published pages: 681-696

DOI identifier: 10.1080/10454446.2017.1323067

ISSN: 1045-4446