Effective Interactive Websites: Examining the Moderating Role of Involvement

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Authors: Polyxeni Palla, Rodoula H. Tsiotsou, Yorgos C. Zotos

Journal title: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Journal publisher: Springer International Publishing

Published year: 2016

Published pages: 338-342

DOI identifier: 10.1007/978-3-319-24184-5_89