Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach

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Authors: Polyxeni Jenny Palla, Yorgos Zotos

Journal title: Advances in Advertising Research (Vol. VII)

Journal publisher: Springer Fachmedien Wiesbaden

Published year: 2017

Published pages: 65-78

DOI identifier: 10.1007/978-3-658-15220-8_6