Gender stereotypes in advertising: a review of current research

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Authors: Stacy Landreth Grau, Yorgos C. Zotos

Journal title: International Journal of Advertising

Journal number: 35/5

Journal publisher: Holt, Rinehart and Winston

Published year: 2016

Published pages: 761-770

DOI identifier: 10.1080/02650487.2016.1203556

ISSN: 0265-0487