PEER: Looking into Consumer Engagement in e-WOM through Social Media

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Authors: Leonidas Ηatzithomas, Christina Boutsouki, Vassilis Pigadas, Yorgos Zotos

Journal title: Advances in Advertising Research (Vol. VI)

Journal publisher: Springer Fachmedien Wiesbaden

Published year: 2015

Published pages: 11-24

DOI identifier: 10.1007/978-3-658-10558-7_2

ISSN: 2047-4946