The role of economic conditions on humor generation and attitude towards humorous TV commercials

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Authors: Leonidas Hatzithomas, Christina Boutsouki, Yorgos Zotos

Journal title: HUMOR

Journal number: 29/4

Journal publisher: Mouton de Gruyter

Published year: 2016

Published pages: 483-505

DOI identifier: 10.1515/humor-2015-0111

ISSN: 0933-1719