Towards Predicting Ad Effectiveness via an Eye Tracking Study

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Authors: Eleni Michailidou, Christoforos Christoforou, Panayiotis Zaphiris

Journal title: HCI in Business

Journal publisher: Springer International Publishing

Published year: 2014

Published pages: 670-680

DOI identifier: 10.1007/978-3-319-07293-7_65

ISBN: 978-3-319-07293-7