Learning Supplementary NLP Features for CTR Prediction in Sponsored Search

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Authors: Dong Wang, Shaoguang Yan, Yunqing Xia, Kavé Salamatian, Weiwei Deng, Qi Zhang

Journal title: KDD '22: Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining

Journal number: 28

Journal publisher: ACM Digital library

Published year: 2022

Published pages: 4010–4020

DOI identifier: 10.1145/3534678.3539064