Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses

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Authors: Melina Burkert; Verena Hüttl-Maack

Journal title: Business Research Proceedings

Journal number: 9

Journal publisher: Journal Insights

Published year: 2023

DOI identifier: 10.51300/brp-2023-74

ISSN: 2993-0049