Engagement Strategy

The engagement strategy will start by developing a Plan of Action with a ‘who/what/when/how’ approach that will divide the Communication & Dissemination content into the different communication tools and channels for a maximum awareness raise. The plan of action will include activities to activate and engage with the multi-actor AKIS community, such as: the development of the social media engagement and growth hacking strategy, using main networks such as YouTube channel, Facebook, LinkedIn, and Twitter; the development of quarterly newsletters and short videos presenting main objectives of the project and its progress and updatesD5.7 links to T5.3