Consumer acceptance segments/adopter profiles for bio-based products

Report on the implementation of CO2SMOS partners results obtained in WP5, bio-based products will be selected based on predefined evaluation criteria (product type, TRL, expected market share). Explorative qualitative research stage, 10-15 interviews or 2-3 focus groups (with 5-6 participants) and quantitative research stage, an online-survey, (n = 800) will be carried out.