Plan for Dissemination, Exploitation and Communication Activities (PDEC)

Update at M18, M36, M48. This deliverable (linked to T7.2) will support the strategic and effective Dissemination, Exploitation, and Communication (DEC) activities of MBO’s results and findings to all stakeholders including the media and public, while managing IP protection. The detailed PDEC will: a) Identify and profile the target audience for the different project results; b) Define clear objectives and stakeholders’ interests, and tailor the most effective channels, tools and campaign schedules as a means to achieve them; c) Outline the project knowledge management and transfer principles and protocols to ensure effective transfer and exploitation of key exploitable results (KERs); d) Outline the IP protection strategy and intellectual property rights (IPR) management, in coherence with the Grant Agreement, Consortium Agreement and project DMP; and e) Maximise post-project uptake by supporting consortia members to transfer results, defining impact pathways and validating transfer strategies that clearly outline the potential users and applications of the project’s KERs to ensure objective, measurable project outcomes and impacts.D7.4 will be a public document but the consortium will be the main target audience and so it will be a searchable PDF manual.