A User Study on the Acceptance of Native Advertising in Generative IR

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Authors: Ines Zelch, Matthias Hagen and Martin Potthast

Journal title: Proceedings of the 2024 Conference on Human Information Interaction and Retrieval (CHIIR '24)

Journal publisher: ACM

Published year: 2024

DOI identifier: 10.1145/3627508.3638316

ISBN: 979-8-4007-0434-5