Commercialized Generative AI: A Critical Study of the Feasibility and Ethics of Generating Native Advertising Using Large Language Models in Conversational Web Search

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Authors: Zelch, I., Hagen, M., and Potthast, M.

Journal title: Proceedings of 5th International Open Search Symposium (OSSYM2023)

Journal publisher: CERN

Published year: 2023

DOI identifier: 10.48550/arXiv.2310.04892

ISBN: 978-92-9083-653-7