Consumers’ valuation of blockchain-based food traceability: role of consumer ethnocentrism and communication via QR codes

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Authors: Duc Tran, Hans De Steur, Xavier Gellynck, Andreas Papadakis, Joachim J. Schouteten

Journal title: British Food Journal

Journal number: 126

Journal publisher: British Food Journal, Ltd

Published year: 2024

Published pages: 72-93

DOI identifier: 10.1108/bfj-09-2023-0812

ISSN: 0007-070X