Project branding and website

"A single project brand (logo, presentation template, introduction slides, PR materials, video) will be developed for the project, in order to strengthen its outreach and project recognition and also to convey the key messages about the importance of Photonics as a key technology in the target markets and about aims of the project. The project will make a press release when the project launches and also when the project has reached a significant milestone. This communication kit, complemented with copyright licences, will be provided to the European Commission and to Photonics21 at the beginning of the project with updates at mid-term and at the end. All communication activities related to the project will acknowledge the context of the Photonics PPP, for example by stating that the project is an initiative of the Photonics Public Private Partnership. A project website will be set-up, containing information on the project objectives, structure, participants, events, news, results, publications, and globally linked to other relevant websites including other relevant EU funded projects in ICT, Photonics21 and other relevant Public-Private Partnerships (PPPs). As part of this deliverable, an online community space for the project on social media websites such as LinkedIn and Twitter will be created. When communicating on Twitter or other social media about project activities, #Photonics will be included together with @Photonics21 and @PhotonicsEU. A separate secure area for the project participants will be set up to enable internal communication and exchange of documents. The site will also have web-forms for the online submission of data about regional smart specialisation strategies in support of the activity in WP2 and about photonics companies in support of the activities in WP3."