D7.1 - MSA-Trough website and communication materials

Report on elaboration of MSA-Trough website and communication materials. A set of communication materials (related to project visibility) will be defined and aggregated, including the set up of a website to create awareness and disseminate information about MSA-Trough main activities and results. Following EU guidelines, the website and other materials will be easy to use, and will follow best practice in accessibility for disabled users. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies will be applied so the contents in the website respond to usual searching strategies, making sure that users can easily reach the project portal. Metrics: traffic, visit duration, bounce rate, web positioning. The website will also have a restricted area for the project members to share any confidential data.