A 4-stage mental model of conversion: An approach to capture transition of customer mind

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Authors: Toshihiko Yamakami

Journal title: 2017 19th International Conference on Advanced Communication Technology (ICACT)

Journal publisher: IEEE

Published year: 2017

Published pages: 644-648

DOI identifier: 10.23919/icact.2017.7890171

ISBN: 978-89-968650-9-4