Enhancing Chatbot User Experience: A Qualitative Analysis of Linguistic and Cultural Challenges on Iranian E-Commerce Platforms

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Authors: Maryam Mashhady, Ko-Il Sang, Molka Mazghouni

Journal title: The Journal of Internet Electronic Commerce Resarch

Journal number: 25

Journal publisher: Korea Internet e-Commerce Association

Published year: 2025

DOI identifier: 10.37272/JIECR.2025.04.25.2.185

ISSN: 1598-1983