Navigating Digital Commerce Transformation in Tunisia: A PESTLE Comparative Analysis of Multinational vs. Local E-Commerce Platforms (Jumia vs. MyTek)

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Authors: Molka Mazghouni, Ilsang Ko, Maryam Mashhady

Journal title: The Journal of Internet Electronic Commerce Resarch

Journal number: 25

Journal publisher: Korea Internet e-Commerce Association

Published year: 2025

DOI identifier: 10.37272/JIECR.2025.6.25.3.209

ISSN: 1598-1983