Dissemination and Communication Plan (initial)

The activities included in the Dissemination and Communication Plan will define the goals, the targeted audience and the desired activities. A dissemination and communication toolkit will include the website, flyers, videos, interviews, project leaflet (providing key information about the project in a concise and engaging message). While the Dissemination is focussed on the disclosure of project results to specific target groups, Communication is aimed to promote the project and its impacts to defined audiences. MERGING will deploy a 360 degrees Dissemination and Communication Strategy, combining online and offline channels, content marketing strategies & tools, media relations, top events and work with stakeholders. The plan will be assessed and updated two times during the project, in order to evaluate the effectiveness of the actions. This deliverable is the initial version of the D and C Plan.