8.2 Dissemination and communication plan

In order to raise awareness about the project and promote eLENS services and its added value, specific tasks will be devoted to promotional activities - each of partners contributing in its own way and addressing their part of user community. Dissemination and communication plan will focus on activities to reach potential users groups with the goal to (1) increase project visibility, (2) provide evidence about eLENS added value, (3) demonstrate capabilities of eLENS through real-life implementation and finally to (4) provide a smooth transition into the market. The main EnviroLENS’s dissemination partner is International union for conservation of nature – IUCN, providing EnviroLENS with just incredible reach, which could by itself satisfy the most optimistic dissemination requirements. IUCN provides public, private and non-governmental organizations with the knowledge and tools that enable human progress, economic development and nature conservation to take place together. IUCN has evolved into the world’s largest and most diverse environmental network of over 1.300 Member organizations (212 state and governmental agencies, 1.100+ non-governmental organisations) in over 160 countries and the input of over 15.000 experts, with this project becoming distinguished EnviroLENS audience.