A mix of communication tools

• Two project leaflets will be produced in English, one presenting the project’s main elements (at the beginning) and another summarising project achievements at the end, to be distributed through partners’ networks and at relevant conferences and events, and translated as necessary by partners for local use. • Two articles in EUFIC’s multi-lingual Food Today newsletter will be produced to raise awareness of the project and highlight project findings, with electronic distribution to 47,000 health professionals, educators, opinion leaders/regulators, the media, industry, consumers and other multipliers. FoodToday articles are in 12 languages: EN, FR, DE, IT, ES, CZ, GR, HU, HR, PL, PT, SK and recently added TR. • Two articles will be produced for the regular EFFoST Newsletter which is distributed electronically to more than 100,000 food scientists and technologists throughout the European food industry. • Press releases on the project and its results will be written in English and translated into the partners’ languages. They will be sent to the European press and national journalists (the latter with the help of partners). • Popular articles, written by participants for non-specialists will also be placed in relevant international and national magazines for relevant audiences (e.g. consumer magazines), using Open Access to ensure articles are accessible to everyone. • Two articles will be produced for the EFFoST “Taste of Food” online journal that translates scientific development into a form that can be understood by food SMEs (>78% of European food companies are micro-sized with less than 9 employees). In general, these have no in-house scientific expertise but since they are such a major sector of the European food manufacturing sector, implementation of successful research is dependent on getting the dissemination to this group. • A paper will be produced for “New Food”, the largest English language trade magazine for the food industry. EFFoST is a member of its editorial board. • A specific section about the project will be created on www.eufic.org, EUFIC’s multi-lingual website in 11 languages with currently over 0.8 million visit sessions per month, to drive traffic to the NanoPack website. Mutual links will be established with project partners’ websites and other organisations working or with interest in this area. • A minimum of 2 webinars on the project will be produced based on interviews and/or presentations with main project partners involved in development and innovation activities and promoted through social media and the partners’ networks to increase outreach. • Relevant scientific papers will be produced for the Elsevier scientific journals Food Control. Trends in Food Science & Technology and Innovative Food Science & Emerging Technologies which are formally EFFoST affiliated journals. Editorials relating to the project outcomes will be included on a regular basis. • An infographic explaining the technology of antimicrobial surfaces as applied in active food packaging products for a general public audience will be produced and translated as necessary by partners for local use. • A social media presence will be established to ensure wider dissemination and reach target audiences and drive traffic to the NanoPack website. A dedicated NanoPack LinkedIn page will be set up to promote engagement with the professional community. Dissemination of project updates will also take place through a EUFIC-managed twitter account dedicated to dissemination of news from international research collaborations (@SciFoodHealth). • An e-newsletter providing updates on project developments (2/year) will be established and sent to EUFIC’s 47,000 subscribers, as well as to stakeholders on national databases of all partners. To assess impact on our stakeholders from the project e-newsletters, the final 3 e-newsletters will be accompanied by a feedback questionnaire (already prepared)