The Data-Driven Business Value Matrix - A Classification Scheme for Data-Driven Business Models

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Authors: Gert Breitfuss ,Michael Fruhwirth,Viktoria Pammer-Schindler,Hermann Stern, Sebastian Dennerlein

Journal title: BLED 2019 Proceedings

Journal publisher: AIS Electronic Library

Published year: 2019

Published pages: 803 – 821